The Privacy Statement for Panel members

Your Privacy!

Your Privacy! In greater detail:

  • Market research must always conform to the national and international legislation which applies in those countries involved in a given research project.
  • Respondents' cooperation in a market research project is entirely voluntary at all stages. They must not be misled when being asked for their cooperation.
  • Respondents' anonymity must be strictly preserved. If the Respondent on request from the Researcher has given permission for data to be passed on in a form which allows that Respondent to be personally identified, then:
    • the Respondent must first have been told to whom the information would be supplied and the purposes for which it will be used, and also
    • the Researcher must ensure that the information will not be used for any non-research purpose and that the recipient of the information has agreed to conform to the requirements of this Code.
  • The Researcher must take all reasonable precautions to ensure that Respondents are in no way directly harmed or adversely affected as a result of their participation in a market research project.
  • The Researcher must take special care when interviewing children and young people. The informed consent of the parent or responsible adult must first be obtained for interviews with children.
  • Respondents must be told (normally at the beginning of the interview) if observation techniques or recording equipment are being used, except where these are used in a public place. If a Respondent so wishes, the record or relevant section of it must be destroyed or deleted. Respondents' anonymity must not be infringed by the use of such methods.
  • Respondents must be enabled to check without difficulty the identity and bona fides of the Researcher.

 

The Professional Responsibilities of Researchers

Adapted from the Respondent Bill of Rights developed by ESOMAR®, Vondelstraat 172, 1054 GV, Amsterdam, The Netherlands, Tel.:+31-20-664.2141. http://www.esomar.org